Invest Long-Term To Benefit From Grand Final Fairytales: MKTG

Invest Long-Term To Benefit From Grand Final Fairytales: MKTG
SHARE
THIS



The October long weekend delivered two unlikely champions in the footy finals, with the Western Bulldogs and Cronulla Sharks ending their respective premiership droughts, so what does this mean for their sponsors?

Matt Connell, managing director of sport and entertainment at MKTG, said the underdog stories of this year’s AFL and NRL grand finals will not only provide a massive boost for their current sponsors, but also open a lot more doors with other brands who want to bask in their limelight.

“The AFL combined average [TV] rating was close to 4.1 million, peaking at 5.16 million – an audience that the sponsors of the Western Bulldogs have simply not seen throughout the history of the club,” he told B&T.

Western Bulldogs (AFL grand final 2016)

The Western Bulldogs lift the coveted AFL premiership trophy (photo courtesy of AAP).

“On top of the immediate windfall that these clubs will receive from the likes of merchandise sales, the wins will give them great momentum in attracting strong brands to explore future partnership opportunities.”

Connell noted that Aussies love an underdog story, and equally many brands enjoy being associated with that success.

“However, from a sponsorship point-of-view, the Holy Grail is being able to identify these underdog stories and opportunities before they eventuate,” he said.

“No easy feat to predict, and like Mission Foods with the Bulldogs, you may need to invest for the long-term before you see the return on sponsorship investment to this scale.”

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]