Introducing The New Zendesk: Built For Better Customer Relationships

Introducing The New Zendesk: Built For Better Customer Relationships
SHARE
THIS



Zendesk, Inc. today launched a redesigned company brand and an expanded product family focused on building better customer relationships. As part of its move beyond customer service, Zendesk also introduced Zendesk Connect and Zendesk Explore, two new products that create a more personal connection between customers and organisations through customer intelligence and deeper analytics.

“For too long, business software has been built for businesses at the expense of customers. It’s been built for department silos and separate ‘clouds,’ not the seamless experience customers expect today,” said Mikkel Svane, Zendesk founder and CEO.  “We’re changing that with products built for relationships first.”

The new Zendesk family of products represents the company’s shift from a single customer service product to a unified family of products all focused on improving customer relationships. It helps organisations understand their customers, improve communication, and offer support where and when it’s needed most.

Understanding relationships with data

Zendesk Explore and Zendesk Connect together turn customer data into proactive and personalised experiences for customers.

Zendesk Explore powers analytics and unifies data for all of Zendesk’s products and any third-party source. It makes customer data accessible across an organisation, so businesses can measure and understand the entire customer experience.

Zendesk Connect provides customer intelligence so businesses can reach out with relevant and helpful messages. It combines historical data with individual customer activity from websites, mobile apps, and other digital interactions. Using Zendesk Connect, businesses can guide customers through new product experiences, provide relevant information to avoid support issues, and recommend related products.

“Customers want a single experience with companies based on their preferences and history, not the needs of internal departments,” said Adrian McDermott, senior vice president of product development at Zendesk.

“We’re creating a shared memory for organisations so they know their customers and can connect with them in the moment.”

Designing relationshapes

Zendesk’s redesign reflects the company’s expansion beyond customer service. Called “Relationshapes,” the brand system represents each of Zendesk’s seven products with a logo showing the interaction of two simple shapes. Symbolising the business and the customer, these shapes have unique personalities and relationships.

While each product has a unique identity, they fit together into a greater whole that is represented by the new Zendesk company logo. The logo is a large Z comprised of the individual shapes connecting together.

“Staying true to our roots, we drew inspiration from the simple language of shapes in Danish design,” said Toke Nygaard, Zendesk’s chief creative officer. “We wanted to create a new brand with personality and flexibility that embraced our focus on improving customer relationships.”

A unified product family

All of the products in the Zendesk family work closely together through a common user interface, and are being developed to provide single login and a shared customer data platform. Along with Zendesk Explore and Zendesk Connect, the family includes:

  • Zendesk Support: A beautifully simple system for tracking, prioritizing, and solving customer support tickets
  • Zendesk Help Centre: A self-service destination with articles, interactive forums, and community that helps customers help themselves
  • Zendesk Chat: Live chat software that provides a fast and responsive way to connect with customers in the moment
  • Zendesk Talk: Call centre software for more personal and productive phone support conversations
  • Zendesk Message: Message software that helps companies engage customers on their favourite messaging apps

 

 

Please login with linkedin to comment

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]