Raising awareness of the re-instated Original Chilli Sauce, the online campaign includes video content displayed in InSkin’s wraparound PageSkin Plus format, with creative designed to engage and entertain consumers.
Delivered across InSkin’s premium portfolio of Australian publishers, Oporto’s Original Chilli Sauce campaign is running on handpicked online news, entertainment and music sites.
InSkin’s GM Matt Newcomb said, “Oporto is showing true leadership in taking a branding campaign online. They’re not only re-introducing a much-loved product to the Australian market, but employing new opportunities and media formats to do it.”
“Online branding is becoming increasingly popular with advertisers. As the digital medium becomes more established as the primary channel for day-to-day life, it makes total sense to bring the branding dollars into digital. Working with great publishers who provide strong editorial ecosystems is great for brand association and uplift, not just click-through-rates.”
Oporto senior digital marketing manager Rebecca Johnston said, “We’re thrilled to be reintroducing the iconic Oporto flavour to consumers in line with the launch of new store fitouts, uniforms and marketing initiatives.
“Our Original Chilli Sauce campaign unites best-in-class creative and highly tailored digital media strategy to target the right consumers in the right place with high-impact formats. We look forward to sharing Oporto’s Original Chill Sauce with Australia this summer and evolving as a digitally led brand.”
Bohemia’s Helena Gamvros said, “We’re excited to be the first QSR in Australia to partner with InSkin Media to help communicate the return of Oporto’s Original Chilli sauce in an innovative and impactful way. The InSkin format speaks to the future of digital – enabling Oporto access to their audience from multiple touch points going beyond the old school homepage takeover tactic.”