Adobe’s creativity conference MAX, which this year attracted 12,000 attendees, is famous for its opening video sizzle reel to get everyone hyped up. I know fellow Australians, its an American thing, but they really do get very excited!
To give you an idea of how much effort is poured into its production, check out this cool video of how they made the central logo animation. And, of course, its those clever Germans they had to turn to to pull off this year’s conference identity.
And this is the final result. Skip to 1.30 for the opening sting.