Video marketing platform for advertisers, Innovid, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds.
Innovid’s new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalised and relevant video ads.
By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved.
Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today’s multi-channel world and increasing the overall effectiveness of every channel.
Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid.
“We believe it’s more important than ever to develop ongoing customer journeys through data-driven cross-channel marketing experiences,” said Heather Dumford, marketing director at Conagra Brands.
“We’re excited to put Innovid’s new marketing capabilities into action so we can more creatively incorporate video into the customer journey equation.”
Since the company’s inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalised and data-driven creative.
The integrations with marketing cloud companies further strengthen Innovid’s position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics.
“On the other side of every screen is a unique individual, and we have an incredible opportunity to help marketers engage each consumer in a more personal way,” said Zvika Netter, CEO and co-founder at Innovid.
“With the new Marketing Cloud Suite, Innovid is empowering marketers to convert existing TV ads into video that can be tailored for all digital environments and customized for specific consumers, based on past exposure and interactions across all channels.”
In addition to Innovid’s Marketing Cloud Suite, the platform also includes:
- Video Delivery Suite – Built for the future of TV, Innovid’s video delivery capabilities allow for unprecedented reach including all paid media channels, social platforms, website, desktop, mobile, and over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.
- Analytics Suite – Developed specifically for video, Innovid gives marketers an unbiased, holistic view of video ad spend through unified reporting across publishers, partners, channels, and devices. The consolidated dashboard tracks and reports on in-depth metrics such as delivery, reach, engagement, performance, and waste. Innovid is MRC accredited for impression counting and video viewability.
- Video Experience Suite – Innovid’s scalable advanced creative solutions allow marketers to create more relevant and engaging experiences for target audiences through interactive, localized, and dynamic video features. Marketers benefit from production cost savings as a single video asset is used to automatically create additional creatives in real-time.
- Optimisation Suite – Innovid improves campaign performance and ensures that custom KPIs are met through real-time analysis of media quality, including viewability, fraud, and brand safety, as well as performance. This is accomplished through triggering notifications, suspending delivery or performing real-time video ad blocking when campaigns do not meet desired thresholds.