A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff).
But a new study suggests that going “hyper-local” could be an easy and effective place to start.
The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of the best forms of ROI.
Even better, Zipsprout have condensed the findings of the study into the handy infographic. Check it out below: