For most brands and marketers Christmas is the time that it all needs come together – big spends and big ROIs.
But how do you know you got it tight? And more importantly what are the learnings you can take for the rest of the year?
To answer those questions, US digital marketing and advertising platform Choozle has unveiled the infographic below that outlines the best strategies to harness holiday insights throughout the year to increase click-through rates and conversions.
The graphic takes marketers through three phases this data can inform: 1) How to leverage retargeting in post-holiday campaigns, 2) How to analyse conversion performance to determine who responded to which campaigns and why, and 3) How to use CPM metrics to inform bid (and subsequently targeting) strategies for next year’s holiday season. Check it out: