Industry Profiles: It’s Frost*Collective’s CEO Vince Frost

Industry Profiles: It’s Frost*Collective’s CEO Vince Frost
SHARE
THIS



Seeing as he’s now teetotal, we can cross Vince Frost, CEO, ECD of Frost*collective off the list of suspects for photocopying their bum and leaving it on the tables at Friday’s B&T Awards! Instead, we parked him on his firm asset for a grilling…

I hate average… 

My day starts at 5.30am. I hit the gym for either a high intensity class or a session with my personal trainer. I do something each day. Then, I come home and make the kids’ lunches and make sure they all get off to school OK. At 9am I walk down to my offsite office and do my admin for an hour before going to the studio. The rest of the day is a mixture of working on the business, new business and client work. These days I tend to finish at around 6pm and head home to make dinner for the family. Later in the evening I tend to catch up on emails and international calls.

I’m naturally motivated to help people…

Generally speaking, I have lots of energy and I’m pumped to create opportunities for my guys in the studio and for the people in my life.

I need parameters otherwise I go into a spin

The hardest brief is always when a client says, “Do whatever you want.” I hate that.

I think the imminent death of advertising as we know it, is pretty well documented… 

I’m pretty sure it won’t be long before a lot of roles will be replaced by technology (AI) and neuroscience.

What has changed for the better in the last five years…

Is that most clients now understand the true value of design and how it can enhance their business. What will it be line in 10 years? Good question. It will probably have been replaced by an app.

I am always creative in both my personal life and business… 

For me it’s not one or the other. I tend to think a lot and often get wrapped up in my own thoughts.

I’ve never been happier professionally…

I have only had one media job really, and that’s being the founder, CEO and executive creative director of Frost*collective. I get excited about the business opportunities and helping people to design their success both at work and in their personal lives – I can’t think of anything better than what I do now. I do, however, want to keep growing as a CEO and expand my creative business collective.

The now is all we have… 

There is such a rich diversity of clients in our business which means there are always exciting projects in the studio.

My proudest professional moment was…

Probably when I repositioned my business as Frost*collective last year (2014) and created three businesses – The Nest, Urbanite and Frost* design. That move and restructure proved to make a significant difference to our culture and success, now and for the future.

My worst and most cringe-worthy was…

Being excessively drunk at an award event in New York and losing the trophy somewhere in Soho, only to find it the next morning being used in a greasy diner as a spatula. I don’t drink anymore.

Who do you think is the best creative in Australia and/or the world?

Hard question. For me, I think the real advances are in architecture and furniture design.

Tea of coffee?

Green tea or rooibos.

Cats or dogs?

Dogs.

Guilty pleasure?

None. I guess I’m boring!

What’s your favourite TV programme?

I hate TV.

What’s your quirkiest attribute?

I bite my nails.

Anything else you would like to add?
I’m currently doing a series of talks in London, Glasgow and New York as part of the international launch of my new book, Design Your Life.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]