ASX-listed digital customer acquisition company Impelus has strengthened its core digital performance marketing (DPM) operations with the launch of a suite of lead generation assets.
The ‘Solvers’ assets assist consumers and are designed to secure better-quality leads for clients from their marketing spend and generate a higher per lead revenue for Impelus.
The Solvers digital assets have now been launched following successful test and learn in two sectors: financial services and investment.
Education has also been launched in test and learn with a substantial government-backed client, and health sector-focused assets are also pending launch.
The launch of these assets is in line with Impelus’ strategy of rapidly scaling up its technology-led DPM operations in Australia, New Zealand and the UK/Europe.