Imagination Bolsters Creative Team With Two New Senior Hires

Imagination Bolsters Creative Team With Two New Senior Hires
SHARE
THIS



Global experience agency, Imagination, has appointed Michelle Schuberg as executive creative director and Jake Soper as chief creative technologist.

A well-respected industry figure, Shuberg has worked extensively across Europe, Asia, the Middle East and Australia. Most recently she held the position of executive creative director at Jack Morton Worldwide, where she was a member of the Global Creative Council.

Schuberg will be responsible for leading Imagination’s creative team and will join the management team, helping to build on the agency’s extraordinary growth. She will report to Imagination Sydney director Heath Campanaro.

Shuberg said there were few better opportunities to deliver truly groundbreaking work than at Imagination. “I am delighted to join such a diverse and dynamic team, leading the way in what’s possible in the world of live experiences,” she added.

A multi-award winning technology expert, Jake Soper, joins as chief creative technologist. Soper has worked on a range of integrated projects for clients including Optus, Samsung, ANZ and Westfield.

Jake added that his technical experience would only add to what was already a formidable team, creating Australia and the world’s most exciting and engaging experiences. “Imagination already excels in both the areas of the creation and execution,“ he said. “My focus will be on leading the team to greater heights by embedding technology at the heart of everything we do.“

Imagination director Heath Campanaro welcomed the new appointments that point to another year of growth ahead for the agency. “Were thrilled about the addition of both Michelle and Jake to our creative team,” he said.

“Imagination are continuing to invest in the best talent from a variety of creative and tech backgrounds, which enables us to strengthen our position as the agency that can solve any problem, at any scale. I can’t wait to see the impact Michelle and Jake have for our clients and the business,“ he added.

Both appointments are effective immediately and are driven by Imagination’s ongoing success on special projects like Sydney New Year’s Eve, the Centenary of Anzac Traveling Exhibition and extensive work for some of the most iconic national and international brands including Telstra, Ford and CommBank, Jaguar, Land Rover and BMW.

Latest News

An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]