Imagination Appointed As Volkswagen Experiential Agency

Imagination Appointed As Volkswagen Experiential Agency
SHARE
THIS



Imagination has won the event and experiential account for Volkswagen Group Australia (VGA) in a competitive pitch.

Pitching against incumbent agencies, Imagination secured the press and PR launch event program, product launches, drive programs, dealer and fleet programs, training days and Dealer of the Year events, for Volkswagen Passenger, Commercial and Skoda.

Imagination’s work for VGA is already underway, following successful The Spirit of Amarok 4WD challenge in Victoria in May. It comes as MediaCom farewelled its relationship with Volkswagen, with PHD winning the media account.

Kurt McGuiness from Volkswagen Australia said the new creative partnership was an essential part of VGA’s operations and he is excited to be working with a diverse, integrated creative shop.

“Imagination’s enthusiasm for the project really shone through during the pitch process, the ideas they presented to us were of extremely high calibre,” he said.

“We look forward to working with Imagination to bring VGA’s amazing vehicles to more Australians in vibrant and engaging ways,”

Antony Gowthorp, MD of Imagination added, “The Amarok event gave us a great taste of what it’s like working with such an iconic brand and we’re very excited to be moving forward with them.

“Volkswagen is a global automotive power house with an iconic creative legacy. We’re looking forward exploring new possibilities for VGA across multiple channels and helping them further consolidate their outstanding brand presence in the Australian market.”

The Spirit of Amarok event is a professionally designed, all-terrain, all-skills amateur 4×4 championship. Forming part of a global competition, three winners from Australia have received an all-expenses-paid trip to South Africa to compete against the best in the world in the Spirit of Amarok International Finals.

The win will also see Imagination lead the launch of the Golf GTI 40 years – a special model released to celebrate 40 years of the original and most iconic hot hatch.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]