Aussie site for finding and hiring tradespeople, hipages.com.au, this week launched its first ever major consumer brand campaign, in a national push from Ikon Group Sydney.
‘The Master of All Trades’ campaign aims to introduce homeowners to the hipages service, where they are able to find, manage, hire and pay over 1,300 different types of trades right across Australia, including plumbers, electricians, painters and builders.
Appearances in both national and community papers, radio and on the web kick off this week, including homepage take overs on www.news.com.au and www.dailytelegraph.com.au, while a nice, big OOH campaign will launch next month, followed by TV and mag instalments.
“Ikon Group Sydney was engaged last year to devise and execute a campaign that would introduce the service to homeowners as the best way to find and connect with the trades they need,” Ikon Group Sydney managing partner Pat Crowley said.
“The result is not only a creative campaign that will grab the attention of homeowners keen to find reliable trades, but one that will be rolled out on a large scale crossing multiple channels across the country.
“We are proud not only of the creative quality but the strategic approach which will communicate the message through a range of carefully selected outlets. It’s a great example of our full-service offering in action, with all elements from the data analysis, strategy development right through to creative and media undertaken by the Ikon Group Sydney.”
“‘The Master of All Trades’ campaign is all about showing Australians the sort of help and support we provide customers for any home improvement project, no matter how big or small,” hipages VP of marketing Johanna Seton added.
“Renovating or restoring a home can be a lot of work and is often stressful. We wanted the campaign to show how the homeowner can gain control and connect with passionate, professional tradespeople, using the hipages service. We’re excited to be communicating this message across the country.”
The Daily Telegraph, Herald Sun, The Courier Mail, The Advertiser, The Australian, and The Sunday Times will carry the print execution from this week as part of a partnership with News Corp Australia. Radio and digital also go live this week, and magazine titles such as Inside Out, Country Living, and Vogue Style will carry the campaign from March. OOH launches in February and TV in April.