IKEA Launches VR App All About Eating Swedish Meatballs

IKEA Launches VR App All About Eating Swedish Meatballs
SHARE
THIS



Virtual reality has been hailed a game changer for real estate, fast food packaging, children’s toys, fashion and porn, But now virtual reality has revolutionised the one thing we all love, IKEA’s Swedish meatballs.

Earlier this month, Ikea rolled out a VR “experience” that allowed the user to build a virtual kitchen. According to the press release, the kitchen app is “intended to solicit consumer feedback as IKEA continues to explore the possible implications of the technology for the home.

“Using an HTC Vive headset, consumers can use the app to explore one of three differently-styled kitchen room settings. The user can change the color of cabinets and drawers with a click. Another feature is the ability to view the kitchen from different perspectives by either shrinking or stretching yourself to move around the kitchen at the size of a 3.3 foot-tall child or a 6.4 foot-tall adult.”

The most recent update lets users shovel thousand of virtual Swedish meatballs or vege balls down their gullet while in the virtual kitchen.

The meatball update is paying off for the brand. The YouTuber (below video) admitted that they spent 44 minutes throwing meatballs around a virtual kitchen and loved every second.

A Reddit feed about the app has over 50 comments of people excited about being able to eat virtual meatballs: “The reviews for the game make me want to visit the fantastical wonderland that is Ikea more than the actual game does.”

“I’ve been looking for the ultimate IKEA meatball experience and it’s finally here.”

“I put someone in this experience earlier today. The physics on the meatballs are actually, no joke, the best I have ever seen on anything anywhere in any game ever.”

“Got to love those meatballs!”

“Thanks god, it was completely unnatural without meatballs.”

Please login with linkedin to comment

Community Uniformdating.com

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]