IKEA Australia Unveils ‘The Best Toy Ever’ this Christmas via The Monkeys

IKEA Australia Unveils ‘The Best Toy Ever’ this Christmas via The Monkeys

IKEA Australia has launched a timely and inspiring film for the Christmas period, ‘The Best Toy Ever’, created by The Monkeys.

Larissa Meikle
Posted by Larissa Meikle

Featuring Australian children in real homes, IKEA delivers a refreshing non-commercial message seeking to remind families about what is truly valuable during the Christmas holiday period and beyond.

Louis Sutherland of The Sweet Shop directed the film, capturing real responses from children, using a documentary filmmaking approach.

IKEA Australia country marketing manager Kristin Bengtsson said, “At IKEA, we believe children are the most important people in the world, and as a parent there is nothing more rewarding than spending time together having fun and learning through play.”

“Together with our creative agency, The Monkeys, we wanted to create a film that inspires us all to make room for play every day, all year round.”

Client: IKEA Australia

Country Marketing Manager: Kristin Bengtsson

External Communications & Media Manager: Peter Moore

Marketing Campaigns Specialist: Joanna Roberts

Agency: The Monkeys

Executive Creative Director: Justin Drape

Creative Director: Paul Bruce

Senior Art Director: Barbara Humphries

Senior Copywriter: Tim Pashen

Planning Director: Michael Hogg

Senior Production Manager: Melissa Petryszyn

Head of Content Management: Lisa Ramsey

Content Director: Emma Ashworth

Content Manager: Siena Shuttler

Production Company: The Sweet Shop

Director: Louis Sutherland

Producer: Nikolas Aulich

Executive Producer: Wilf Sweetland

DOP: Ari Wegner

2nd Unit DOP: Daniel Földes

Post Production: The Sweet Shop/Method

Editor: Nathan Hickey

Music: Grayson Gilmour

Sound: Songzu