iHeartRadio Pairs Up With Optus For Live Music Experiences

iHeartRadio Pairs Up With Optus For Live Music Experiences
SHARE
THIS


What best describes you?

Australian Radio Network’s iHeartRadio Australia has jumped into bed with Optus in a unique partnership that combines a series of live events with exclusive artist experiences and content. The announcement comes off the back of Optus launching Optus Music, a data-free music streaming service.

After several recent iHeartRadio Live events, including performances by international superstars Justin Bieber, Adam Lambert and Jess Glynne, The iHeartRadio Australia Live series aims to bring music lovers closer to their beloved bands and artists, with 14 live events over the next 12 months as well as access to premium content only available to Optus and iHeartRadio customers.

MD of product and marketing at Optus, Ben White, said, “We are delighted to partner with iHeartRadio Australia as part of our ongoing commitment to giving customers game-changing entertainment experiences.

“Australians are passionate about music, and by partnering with iHeartRadio, we’re able to deliver fantastic premium music content and immersive experiences that get our prepaid customers closer to the artists and music that they love.”

The announcement comes after the KIIS Presents iHeartRadio LIVE with Jess Glynne event held on Monday, 9 May in Sydney.

The next iHeartRadio LIVE event was announced today as UK 80s pop sensation Culture Club, to give Pure Gold listeners the ultimate fan experience on Sunday, June 12.

Pure Gold Presents iHeartRadio LIVE with Culture Club ultimate fan experience, and lucky winners will attend an afternoon fan Q&A session with all four original band members hosted by WSFM’s Brendan ‘Jonesy’ Jones & Amanda Keller, before attending the band’s sound check ahead of their performance at the Hordern Pavilion that evening. Winners will also receive VIP tickets the Sunday evening show.

iHeartRadio Australia LIVE officially launched last year with the #BIEBERISLAND event starring Justin Bieber, and Head of iHeartRadio Australia Geraint Davies said the series was only going to get bigger and better.

“iHeartRadio Australia is dedicated to continuingly improving the iHeartRadio customer experience. This extensive partnership with Optus brings two big entertainment brands together to offer the Australian public unprecedented access to the music and artists they love,” Davies said.

“Whether it’s through attending local iHeartRadio Live events like the up and coming Culture Club ultimate experience or by sending lucky winners over to the USA to attend some of the biggest music events on the planet, it truly is a unique offering that we know is resonating with Australian audiences of all age groups.”

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]