iHeartRadio Australia Launches App With ‘My Favourites Radio’ Feature, Powered By Optus

iHeartRadio Australia Launches App With ‘My Favourites Radio’ Feature, Powered By Optus
SHARE
THIS


What best describes you?

iHeartRadio Australia announced the launch of My Favourites Radio as part of its brand new app powered by Optus that gives audiences more ways than ever to customise, explore and discover new music, podcasts and entertainment.

iHeartRadio Australia has always offered audiences access to their favourite music, radio and the ability to customise their experience in one simple, free app. But now listeners who download the new app can make the entertainment platform even more personalised and receive the latest updates as they are rolled out globally.

The My Favourites Radio feature puts audiences in control to create their ultimate listening experience combining their favourite songs, artists and genres into a single personalised station that continues to refine and update the more it’s used. The more a listener thumbs-up a song, artist or genre, the better their My Favourites Radio gets.

To start enjoying My Favourites Radio, listeners need to download and switch to the new iHeartRadio app which is available now on iOS and Android. This is not available as an automatic app upgrade.

iHeartRadio Australia’s Content Director Brett “Nozz” Nossiter said: “I’m very excited to launch My Favourites Radio as part of our latest app release. With live and custom radio, podcasts and topical pop up stations, this really places iHeartRadio at the nexus of audio entertainment, putting listeners in control. And we have even bigger enhancements to come in 2017!”

Geraint Davies COO of iHeartRadio Australia said: “This is a huge release with new feature updates and improved integration with wearable technology like the Samsung Gear devices and Apple Watch. As this is a new and updated code base it will enable us to more easily add new app based platforms when they appear.”

The new iHeartRadio app is available to download now on iOS and Android. Listeners need to register to use the app, which will create a comprehensive database to allow for better personalisation of the app and targeted advertising opportunities to the user.

You can stream all of your favourite artists data-free on iHeartRadio with selected Optus mobile plans. Find out how here.

Please login with linkedin to comment

Latest News

Bohemia Launches ‘What’s Your Calling’ For Open Colleges
  • Campaigns

Bohemia Launches ‘What’s Your Calling’ For Open Colleges

The M&C Saatchi-owned media agency Bohemia launches What’s your Calling in creative partnership with Australia’s leading online educator Open Colleges. The new campaign marks the official re-brand of the new School of Health in Perth and Adelaide. Through a series of testimonials, appearing in digital, social media and out of home formats, the new campaign shines […]

BBC StoryWorks Launches Unique Content Toolkit For Clients
  • Marketing
  • Media

BBC StoryWorks Launches Unique Content Toolkit For Clients

BBC Advertising’s global content marketing arm, BBC StoryWorks, has unveiled a new initiative which allows clients to measure the impact of their branded content and sponsored editorial to understand the emotional engagement and subconscious association shift it elicits in consumers. Based on its series of Science of Engagement research studies, which highlighted the impact of emotional engagement on brand perception, the process combines biometric […]

P&O Cruises Teams With Ten & MCN For Big Bash Sponsorship
  • Advertising
  • Marketing

P&O Cruises Teams With Ten & MCN For Big Bash Sponsorship

P&O Cruises announced a new partnership with Network Ten and Multi Channel Network (MCN) as a sponsor of the hugely successful KFC Big Bash League for the 2017-18 summer series, which starts Tuesday, 19 December, 2017. The partnership also sees P&O launch the Homegrown Hero competition, which returns for a second year to recognise everyday cricket […]

Salesforce Launches Distributed Marketing Solution
  • Marketing

Salesforce Launches Distributed Marketing Solution

Global CRM giant Salesforce has unveiled a new product that will enable corporate marketers to deliver approved cross-channel consumer journeys to their partner networks. Distributed Marketing from Salesforce allows corporate marketers to pre-build personalised consumer journeys with Salesforce Marketing Cloud and deploy them to their partner networks.  From there, partners using Salesforce Sales Cloud, Service Cloud or Community Cloud can […]

Leo Burnett Sydney Takes Off With Emirates’ Creative
  • Advertising

Leo Burnett Sydney Takes Off With Emirates’ Creative

International airline Emirates has appointed Leo Burnett Sydney to handle its Australian creative account following a competitive pitch. With a focus on making the brand even more meaningful and relevant for Australians, the partnership will see Leo Burnett Sydney develop local strategies and deploy lateral creative solutions for the evolving Australian media and digital landscape. Pete […]

Eminem Promotes New Album With Fake Pharma Ads
  • Campaigns

Eminem Promotes New Album With Fake Pharma Ads

Hiphop artist Eminem is behind a fake anti-depressant ad campaign in the US which has turned out to be a whacky stunt to promote his brand new album Revival. The spoof campaign includes OOH, print and digital and is being touted as a cure to the fictitious illness Atrox Rithimus, which is actually Latin for “bitter rhyme”. […]

by B&T Magazine

B&T Magazine
Viewers Shocked As BBC Accidentally Airs 14-Inch Sex Toy
  • Media

Viewers Shocked As BBC Accidentally Airs 14-Inch Sex Toy

The typically stoic BBC is in a spot of hot water after its UK breakfast program inadvertently aired a monster black dildo to unsuspecting viewers. BBC Breakfast was hosting UK artist Stormzy to talk about his latest single. To introduce their guest, producers aired footage of the rapper performing at this year’s famed music festival, Glastonbury. However, on closer inspection a […]

by B&T Magazine

B&T Magazine
Accenture Interactive’s ANZ Boss On Making The Personalisation Game Simple
  • Marketing
  • Opinion

Accenture Interactive’s ANZ Boss On Making The Personalisation Game Simple

In this opinion piece, Michael Buckley, managing director of Accenture Interactive for Australia and New Zealand, explains why data is the critical fuel to personalisation platforms.  The age of digitisation has given consumers access to an overwhelming number of choices in everything they do, leaving them more likely to be less satisfied with the selections they make. […]

Opinion

by B&T Magazine

B&T Magazine
“Next Year Will Be The AI Moment Of Truth For Brands”: Quantcast ANZ MD Andrew Double
  • Advertising
  • Marketing
  • Technology

“Next Year Will Be The AI Moment Of Truth For Brands”: Quantcast ANZ MD Andrew Double

The rise of artificial intelligence, the future of video advertising and why 100 per cent viewability is not all it’s cracked up to be – these were just some of the topics covered during B&T‘s recent catch-up with Quantcast’s managing director for Australia and New Zealand, Andrew Double. It’s turned out to have been quite a busy year for Quantcast. What would you […]

by B&T Magazine

B&T Magazine
Indy Agency March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day
  • Advertising
  • Campaigns

Indy Agency March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day

This year’s White Ribbon Day helped end the hesitation around intervening in acts of violence against women, engaging three times more Australians than ever before, thanks to independent agency March One.  The agency was briefed to refresh the current White Ribbon Day creative. After consulting with White Ribbon ambassadors, contacts across policy and frontline services and the […]

Chisholm Urges Aussies To ‘Chase Your Calling’ In Fresh TVC By DPR&Co
  • Advertising
  • Campaigns

Chisholm Urges Aussies To ‘Chase Your Calling’ In Fresh TVC By DPR&Co

Hot on the heels of the outdoor, digital and radio campaign launch, Chisholm will release its flagship ‘Chase Your Calling’ campaign in cinema and TV this weekend. The campaign, developed in conjunction with creative agency DPR&Co, continues the ‘Chase Your Calling’ theme via a high-energy chase sequence with a stunning twist at the end. Chisholm […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]