Easter may be over for another year, but over the long weekend a new-found Bible was unveiled showing what the Holy book would look like if it was sponsored by some of the world’s biggest brands.
There's a new way to get your brand out there in the most read book of all time.
In a statement on AdWeek, the pair said: “It’s a not-so-subtle reminder for us to preserve our most sacred institutions. There’s a time and a place for marketing messages, and it shouldn’t be in our most revered work of scripture. We came up with this far-fetched idea, sensed its potential as a content platform, and simply followed it to its logical conclusion. We mean no harm to anyone and want people to know that this is nothing more than a parody intended to be laugh out loud entertainment. And, of course, serve as a cautionary tale.”
The offering has set up Twitter, Instagram and Flickr pages too.
Check out some of the examples below.