ICON International Merges With chris+geoff To Form Full-service Agency

ICON International Merges With chris+geoff  To Form Full-service Agency
SHARE
THIS



Sydney public relations agency ICON International has joined forces with boutique creative agency chris+geoff to establish a unique new offering based on a business model that links brand promotion with brand protection.

DAYLIGHT Agency currently services a client portfolio of multinational, national and local firms from its Sydney office. It has around 20 staff in Sydney, as well as a presence in other locations.

Chris Gray, managing director of DAYLIGHT Agency, said: “In a world of disruption, we took the important decision to evolve and reshape the firm to provide a unique industry-leading business proposition in the changing marketplace.

Chris Gray

Chris Gray

“Bringing together the two businesses has created a fully-integrated communication services firm capable of brand management in good times and bad.

Gray said the merger has brought together a wide range of skills and capabilities, with the business centred around five core strategic areas: advertising, digital and social, marketing, PR and reputation management.

“Our point of difference is we look at brands from a holistic point of view, helping our clients to harness opportunity while managing threat,” he said.

“We have all witnessed the reputational damage high-profile brands have suffered in recent times when they have failed to get the mix right between promotion and protection.

“Our view is that brand resilience is only achieved when both sides of the equation are in play at the same time.”

Gray noted that DAYLIGHT’s service offering is built around the ‘ESOP’ (earned, shared, owned, paid) business model.

“With key capabilities such as brand strategy, content development, crisis communication, design, digital, experiential, production, social media and executive training all within one agency, it allows clients to take a more strategic approach, tailoring our suite of capabilities to their brand management needs,” he said.

“We are also considering our media buying requirements to complete the business structure.”

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]