Icon Agency To Handle PR Duties For TEDxMelbourne

Icon Agency To Handle PR Duties For TEDxMelbourne

Integrated communications firm Icon Agency has been appointed to provide PR services to TEDxMelbourne.

The Melbourne-based agency will launch the 2018 event, which is set to take place on Monday 13 August at The Meat Market in North Melbourne.

The TEDx program is designed to help communities, organisations and individuals spark

conversation and connection through local TED-like experiences. This year’s theme is ‘The Great Unknown – Who we’ve been. What we’ll become.’

Icon was appointed by the TEDx team on a part, pro-bono basis to create a statewide campaign to raise public awareness of the event, its fringe activities and the line-up of speakers.

Using the speakers’ topics as a point of differentiation, Icon is embarking on a two-month campaign of media relations activity to support the event.

Icon managing director Joanne Painter said she was excited to be working with the world-renowned organisation.

“TEDx is an innovative organisation that encourages us all to push the boundaries of what we think we know and believe, which aligns closely with Icon’s ethos of pursuing possibility,” she said.

“This is a great fit for our team and we embrace the challenge of increasing TEDxMelbourne’s profile across the region.”

TEDxMelbourne licensee and curator Jon Yeo said: “It’s important to me that we encourage the disruption of thought and process in our professional and personal lives, and the theme of this year’s event is a great conduit for that.

“TEDxMelbourne believes in pushing boundaries and changing perspectives. That made working with Icon an easy decision and natural fit for our mutual brands future direction together.”

Please login with linkedin to comment

icon agency TEDxMelbourne

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]