IBM Australia Appoint Telstra’s Amanda Johnston-Pell As New CMO

IBM Australia Appoint Telstra’s Amanda Johnston-Pell As New CMO
SHARE
THIS



IBM today announced the appointment of Amanda Johnston-Pell as chief marketing officer, IBM Australia and New Zealand. Reporting to MD Kerry Purcell, Johnston-Pell will also be a member of the IBM Australia and New Zealand Board.

In this role Johnston-Pell will focus on driving collaboration across the business to deliver deep industry and innovative solutions and services to clients in the areas of cloud, cognitive, social, mobile and security.

Johnston-Pell brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM. She will remain a board director of New York based start-up MOSH., which she co-founded in 2013. The interactive social platform enables brands, artists and causes to connect and build deep, personalised engagements with fans and customers, and was one of ten global start-ups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.  Johnston-Pell is also a non-executive director of the Australian American Leadership Dialogue and chair of the Young Leadership Dialogue.

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies. Previously she also held senior positions at Telstra including executive director, brands and marketing communications group, and executive director sales and marketing at BigPond.

Kerry Purcell said of the appointment, “Amanda brings strong cross industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes.  This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

Johnston-Pell said, “I’m very excited about this role and I look forward to delivering even more meaningful and relevant programmes for our clients. This is a new era of business where speed, agility, innovation and connectedness are essential.  IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

Please login with linkedin to comment

FreeviewPlus

Latest News

“A Diverse Workplace Is Simply Clever Business”: OMD’s Martin Cowie
  • Advertising
  • Marketing
  • Media

“A Diverse Workplace Is Simply Clever Business”: OMD’s Martin Cowie

In case you haven’t heard, we’re holding an event pretty damn soon to celebrate and promote inclusion and equality in our industry. You’ll walk away from Changing the Ratio inspired and ready to initiate change right now in your own organisation. And with the event less than a week away, we spoke to one of the […]

by B&T Magazine

B&T Magazine
TBWA\Sydney Triumphs Over Clems Sydney & Melbourne To Win Pepsico’s Creative
  • Advertising

TBWA\Sydney Triumphs Over Clems Sydney & Melbourne To Win Pepsico’s Creative

Pepsico has appointed TBWA\Sydney as the creative agency of record for its beverage portfolio, which includes Pepsi and Pepsi Max. TBWA\Sydney won the account after a competitive pitch against long-term incumbent Clemenger Sydney, as well as Clemenger BBDO Melbourne. TBWA\Sydney has been the agency of record for Pepsico’s Gatorade for the last five years. The […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Social Change Maker Profile: Suryabala Shenbagamurthy, The Media Store
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Suryabala Shenbagamurthy, The Media Store

Leading up to Changing the Ratio, B&T has partnered with UnLtd to showcase some of the heroes in our industry. Last week, we spoke to Aiden Dabbagh from Initiative Sydney. And now it’s someone else’s turn! Suryabala Shenbagamurthy, 24, is a digital manager at The Media Store, and is currently working on the Weave Driving Change program. […]

by B&T Magazine

B&T Magazine
Nielsen Digital Ratings: News.Com.Au Remains Bolted To Top Spot
  • Media

Nielsen Digital Ratings: News.Com.Au Remains Bolted To Top Spot

Nielsen’s monthly digital ratings revealed 20.5 million Australians accessed content online for the month of April, with 13.9 million Australians accessing news content online during the month. News.com.au was the top news entity in terms of highest unique audience (5.6 million), followed by nine.com.au (4.8 million) and then ABC News Websites (4.7 million). Fourth place was […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]