The Interactive Advertising Bureau (IAB) has held its annual MIXX Awards in New York to recognise top global creative in the world of digital media and marketing.
The top award – the Best In Show prize – went to the global campaign that became the The ALS Ice Bucket Challenge.
Australian agencies also fared well taking home two silver and three bronze. The Aussies honoured included:
Strategies & Objectives Categories
Branded Content SILVER: DrinkWise & Clemenger BBDO Melbourne for “How to Drink Properly”
Cross-Media Integration BRONZE: SPC Ardmona / SPC & Leo Burnett Melbourne for “#MyFamilyCan”
Tools, Tactics, and Platforms Categories
Augmented Reality / Phygital BRONZE: GM / Chevrolet Colorado and Isobar Australia for “CoDriver”
Digital Audio BRONZE: Microsoft & Wunderman Australia for “The Sound of Azure”
Display Ad – Custom SILVER: Bonds & Clemenger BBDO Melbourne for “Make a Point for Breast Cancer”
“The winners of the 2015 IAB MIXX Awards demonstrate how imagination and technology can be woven together to move hearts and minds,” said Randall Rothenberg, president and CEO, IAB.
“This work represents the finest in digital marketing the world over, and will surely influence the next generation of marketing campaigns.”
Michael Lebowitz, Founder and CEO of Big Spaceship, served as the 2015 IAB MIXX Awards jury chair said: “This year’s winners reached audiences in new and powerful ways.
“All of us on the judging panel were impressed by the way each of the campaigns took full advantage of digital’s interactive capabilities, while also showcasing a keen understanding of the core human need for great storytelling.”