Australian design agency, Hulsbosch has launched a refreshed pack range redesign for Invisible Zinc.
Invisible Zinc has a new packaging design to maximise communication of the brand and product on shelf.
Launching 11 years ago, Invisible Zinc is now the leader in the zinc oxide category. The Hulsbosch brand solution ensures brand consistency throughout the range, building on its proven shelf presence and its ability to stand out from competitors.
Philip Wadewitz, Hulsbosch designer said: “As a fair-skinned person I know the importance of being sun smart and was delighted to contribute to reinforcing positive sun safety messaging and overcoming misconceptions of zinc. The design evolution is a strategic pack refresh that reflects strong product differentiation for the mass market.”
To capture the characteristics of Australia’s healthy lifestyle while looking after your skin, the Hulsbosch inspiration was drawn from the world of fashion rather than packaging. To best encapsulate the new look, top Australian photographer, Nicole Bentley was commissioned for the project.
The brand position features new talent photography that depicts interaction with the brand banner and the distinctive, modern white/yellow/black colouring. The reframed pack information positions the brand as a leader in Zinc Oxide, which is a natural daily barrier to sun damage.
The primary audience target is women aged 28-40 who appreciate skin that is undamaged by the sun, is the most beautiful skin.
Claire Barnett, brand manager commented today, “Hulsbosch had the versatility and currency to ensure the best creative results. We are delighted with the new creative for Invisible Zinc and ideally placed to enjoy bumper sales this year.”
Hans Hulsbosch, Executive Creative Director
Jaid Hulsbosch, Director
Belinda Hubball, Design Director
Philip Wadewitz, Designer