Hulsbosch Creates New Look For Virgin Australia’s Loyalty Program

Hulsbosch Creates New Look For Virgin Australia’s Loyalty Program
SHARE
THIS



Aussie brand and design agency Hulsbosch has teamed up with Virgin Australia’s loyalty program, Velocity Frequent Flyer, to create new-look branding.

Part of the refresh included a redesign of the member welcome packs, with Platinum and Gold the first to hit the market.

The new member experience for Velocity Platinum and Gold members aims to deliver consistency with a sleek, premium redesign featured in the member’s welcome pack, member cards, brochures, luggage tags, and printed collateral.

Velocicty rebrand [2]

The Silver and Red welcome packs will be rolled out later this year.

To underpin the new-look brand strategy, Hulsbosch worked closely with the Velocity team to implement a process for internal integration and engagement of the business.

Hulsbosch developed an extensive brand guideline portfolio, a mini brand swatch book and internal launch video that are the cornerstone reference materials for the new design of the Velocity program.

Velocity rebrand [3]

Velocity rebrand [4]

Clare Bailey, head of account management at Hulsbosch, said: “We’re bringing the Velocity positioning to life. They needed beautiful, elegant and simple solutions to showcase who they are.

“Bold and engaging concepts integrate Velocity’s brand values, personality and essence. The impactful design elements create a look and feel that is uniquely Velocity and leverages the spirit of the global Virgin brand.”

The roll-out of the new Velocity branding has commenced for sales and marketing collateral, including social media and print advertising campaigns. It will be integrated into the Velocity digital experience later this year.

Velocity rebrand [5]

Credits (Hulbosch)

Executive creative director: Hans Hulsbosch

Director: Jaid Hulsbosch

Head of account management: Clare Bailey

Design director: Benni Weller

 

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announce Three New PR & Event Hires
  • Marketing

Mango Melbourne Announce Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.