Marketing and sales software provider HubSpot has announced that Facebook has recognised the company as an official badged marketing partner.
The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and directly publish content from HubSpot to Instagram.
Brad Coffey, chief strategy officer at HubSpot, said: “We’re thrilled to bring some of Facebook’s new and very innovative B2B solutions to our customers and become a badged partner.
“Investing in native integrations with Facebook, Instagram, and Messenger is going to help HubSpot customers grow now and well into the future.”
Both Facebook and Instagram ads currently integrate into the HubSpot Marketing Hub, giving high-growth companies the tools they need to effectively reach, nurture, and grow their audience.
Customers can also use the Facebook lead ads integration to collect leads and target Lookalike Audiences.
HubSpot also recently added the ability to schedule and directly publish content from HubSpot to Instagram, a highly-requested feature only just made available by a recent API release from Facebook.
HubSpot has also recently added Facebook video support to social media publishing, brought lead ads and audience sync into the Facebook ads integration, collaborated on a major co-marketing campaign with Facebook, and committed to bringing Messenger into the HubSpot platform.
Will DeKrey, product manager at HubSpot Ads, said: “Facebook is moving quickly to build ad formats and technology that solve the needs of small business marketers.
“We love that Facebook – like HubSpot – solves for humans first: they reward advertising that is relevant, helpful, and engaging. Sharp marketers are pairing HubSpot and Facebook to improve their ROI and amplify the positive effect of inbound marketing.”
Currently all Facebook ads integrations mentioned are live in HubSpot. Instagram organic publishing is joining the publishing features in the social tools this week, and a Messenger integration is currently in early alpha.