The bright green DVD rental places, HOYTS Kiosks, has launched the new ‘Experience More’ branding, in a move to highlight all of the great new content currently on offer for customers, and what’s to come leading into the school holiday and autumn period.
Fronting the new creative overhaul is a new onscreen cinema ad, which will roll out to digital advertising such as Val Morgan Pump TV, social media and the HOYTS Kiosk website.
The refreshed brand showcases some of its extensive range of new release movies and TV product such as Orange is the New Black, Dumb and Dumber To and Disney’s Big Hero 6, from all major studio partners. Giving customers all the entertainment they need in one place and the flexibility to rent and return anywhere.
Brad Eaton, HOYTS Kiosk general manager, said: “We wanted to engage the customer on a more personal level, through the movies and TV series available at a HOYTS Kiosk. Our new ad has allowed us to showcase some of the great titles on offer through our growing network of over 680 kiosks. HOYTS is about ‘Experiencing More’, and now with HOYTS Kiosk, you can experience more movies, TV series and kids content than ever before, in the comfort of your own home.”
The new creative is an extension of the original campaign that educated consumers on the service that Kiosk provides. The two new commercials created by Captiv8, now focus on the great content that is available at the Kiosk as well as informing consumers that the Kiosk are easily available in more locations.
“We let the product do the talking and HOYTS Kiosk has amazing content. The new campaign is more like a movie trailer than a commercial. We were able to look through all the amazing movies and TV shows on offer at Kiosk and come up with a creative that let the product sell itself” Mike Corté, founding partner Captiv8 Sydney.”