How The Contemporary Marketplace Is Stymied By Irrelevant Analysis

How The Contemporary Marketplace Is Stymied By Irrelevant Analysis
SHARE
THIS



Too much information, too little intelligence. The sentiments ring true for many scenarios in the contemporary marketplace, and it’s the subject of this guest piece from Marketing Focus marketing analyst Barry Urquhart.

Data, facts and cause: -effect relationships abound. However, the capacity to accurately predict the consequences, manifestations and implications of them is narrowing. Unrecognised, unforeseen and unanticipated countervailing forces frustrate “well-informed” being able to project, define and articulate the future.

The Governors, Chancellors and Chief Executives of Central Banks, regulatory authorities and well-resourced “think tanks” are openly, but reluctantly, conceding their own inability and capacity to determine local, regional, national and global economies by the use of the traditionally applied and blunt instruments of fiscal and monetary policies.

In the past the mere suggestion that official interest rates would increase had dramatic and immediate effects on share markets, property values, investment plans and consumer behaviour. The resultant trends were typically downward. Not so now.

Public declarations by central bank spokespeople that interest rates may increase can, and have, had the reverse effects.

For example, the comparative international value of the Australian dollar has remained stubbornly high, despite concerted efforts over three years by the Australian Reserve Bank to reduce the currency reduce in value, to below US$0.70 cents.

Meanwhile, economists still boldly make public pronouncements. Most are widely inaccurate. Questions have been raised about the bases and justifications for such prognostications. Reading tea leaves seems to have parallel levels of integrity.

The introduction of new labels, like “Behaviour Economists” – to enhance the accuracy and relevance of many economic forecasts and projections – seems to be well-intentioned but largely ineffective.

In similar vein, the results of the “Brexit” referendum in Britain have been well known for months. The fact is that Britain is leaving the European Union. However, few, if any, can agree on the consequences and when they will evolve and transpire.

Eight years after the August 2008 Global Financial Crisis, debate continues on its intermediate and long-term consequences, with little evidence of consensus and what is needed to address and redress the prevailing sub-optimal market circumstances.

Interestingly, this does not imply “paralysis by analysis”. Rather, it suggests a situation of “analysis irrelevance”. That might just be one thing on which many can agree.

With a measure of knowledge, experience, a tolerance of risk and an element of personal bravado, this may well be a good time for implementing the philosophy: Ready. Fire. Aim.

Please login with linkedin to comment

Latest News

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
  • Media

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform. Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance. “What we’ve found is Australians […]

by B&T Magazine

B&T Magazine
International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
  • Advertising
  • Campaigns
  • Media

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign. Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy […]