How start-ups and established companies can help each other

How start-ups and established companies can help each other
B&T Magazine
Edited by B&T Magazine
SHARE
THIS


What best describes you?

What do start-ups in your sector think about you? Can your work with and or fund a start-up as a means of escalating your momentum in digital innovation? Would an incubation strategy work for your company and why?

These and other practical questions are the subject of an exciting  new forum on managing digital transformation better  called Daze of Disruption, to be held this May 18-19, at the the Belvoir St Theatre, Surry Hills, Sydney.

Kim WIlliams

Kim Williams will keynote the Daze of Disruption Forum. He thinks things are going much faster than many Australian executives even suspect

Produced by B&T and the Which50 digital intelligence blog, the DAZE Forum aims to provide very practical “takeaway ideas” for executives in companies which are well established but grappling with ways to speed up their innovation. It also aims to help  start-ups who see an upside in working with more established players to leverage their market intel, experience, brand and, under certain circumstances, capital.

Organiser Jeremy Knibbs, told B&T that DAZE was putting  disruptive and innovative newcomers into the same room with executives from well established brands for the first time with the intention of realising the obvious advantages for both groups from sharing and networking better within their chosen market sectors.

” Digital disruptors or insurgents'” says Knibbs, ” have a lot to offer our established brands in terms of how to think about and execute innovation. But what many don’t realise is that often the reverse relationship can be just as useful for the disruptor.  Good executives inside an established market brand can assist disruptors in all sorts of ways – not the least, funding, but also very much with their market knowledge and experience.

“The ultimate relationship is that well established companies and brands venture fund a high potential disruptor and both companies benefit.”

7e450652-fbe3-4695-9282-310740c0dac2_Marina-Go

Marina Go, from Bauer and chair of the Wests Tigers, will reflect on managing boards, achieving rapid cultural change and ‘men behaving badly’

“At DAZE you can not only come and hear what the disruptors are thinking about how  they intend to disrupt your market  but talk and  interact with them and test the waters on some more lateral ways to speed up your company’s transformation capability. Corporate venture funding is one way, but increasingly established groups are getting much closer to their disruptors in all sorts of ways which can benefit both parties. ”

Knibbs says that event aims for other important but practical outcomes for managers of established companies and insurgents. “Things like, who you can partner with to increase your transformation transformation capability, how you hire, develop and retain  the right talent to increase transformation capability in a very hot market, the importance of your board  – if you have a board –  in moving your company to more effective transformation and how to work towards a board that is ‘fit for transformation purpose’, and leadership, culture and talent settings needed for transformation.”

Bonnet: Most large companies are failing in handling disruption

Didier Bonnet will present his research for the first time in Australia on the main tactics which are working for incumbent companies trying to transform.

DAZE is deliberately styled in a TEDx manner so its entertaining and interactive as much as informative, according to Knibbs. “We are trying first to  promote more effective relationships and networks within markets and between disruptors and incumbents,  and then there are lots of ideas to take away, think about and test.”

The speaker line up is the best and most comprehensive so far for a conference of this type in Australia. It includes:

  •  Kim Williams  (AFL Commissioner and ex CEO News Corp) keynoting on the speed and nature of disruption in Australia and who is and isn’t ready
  • Damien Tampling (Deloittes Digital) on the fast disruption markets and who is doing well and why
  • Didier Bonnet (Cap Gemini – Europe), author of the Harvard best seller, Leading Digital,  presenting his research on successful incumbent company strategies for the first time in Australia
  • Ira Kaufman (Entwine Digital US) on the importance of talent and leadership and how you and change the equation in an incumbent
  • Travis Wright (ThinkLabs US) on the coming data  wars, the data imperative and open vs private data networks
  • Pete Cooper (Freelancer.com) on how Freelancer is winning on a global stage and how services is being transformed by global networks
  • Gerd Shenkel (Telstra) on the key aspects of the transformation ecosystem
  • Marina Go (Wests Tigers Chair, Bauer) on bankers, alpha males and managing boards with some fun stories from the frontline of the NRL
  • Tony Davis (Quantium) on how some of our local big brands are moving on data and planting stakes in the ground on data to ensure a growth future
  • Mark Green (The Monkeys) on why an ad agency bought an ice cream brand
  • Cassandra Kelly (Pottinger) on how incumbents are solving critical organisational and culture issues
  • Andy Lark (Xero) on the power of the cloud, the Xero/MYOB small business revolution and the banks
  • Steve Maarbani (PWC) on crowdfunding and coming revolution in things like commercial real estate
  • Sam Smith (Tube Mogul) on the next big thing in media – programmatic
  • Lucinda Barlow (Google) – on how to manage the global distribution platforms within the context of transformation
  • Kai Reimer (Sydney University) discusses simple frameworks for incumbents to map their  capabilities to change and strategy
  • Paul McCarney (Trademe, iiNet) on functional and dysfunctional boards and how to work with both
  • Jodie Sangster (ADMA) on the data marketing imperative
  • Yasser El-Ansary (AVCAL) on PE, VC, Angel and corporate funding
  • And more than 30 more Industry thinkers, consultants and leaders

Ticket numbers for DAZE  are limited to only 300 because of the venue.

“It looks great if you sell out of course”, says Knibbs, ” which is the  ‘create demand from scarcity’ technique, that many start-ups actually use to get attention early on,  but the small venue  choice was really so we could make it work in terms of delegates getting genuine access to speakers for networking and maximising the event in terms of interactivity and intimacy.  ”

” To assist, we’re also have a few fun sessions planned, including Dan Gregory and Kieran Flanagan from the Impossible Institute, talking up the disruptive scenarios to a level that might amuse some, at our Cocktail function after day one, intermission sessions by Nigel Marsh of ’40 fat and fired fame’ about the importance of balance in any venture, and a few other surprises.”

For more information on Daze of Disruption click here. For ticket sales click here.  B&T and Which50 readers can use promotion code BANDT.

Daze-Logo_final_long (2)

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]