Houston Group Unveils New Branding For The Luke Batty Foundation


Sydney strategic design agency Houston Group has announced it has completed a pro-bono rebrand for the Luke Batty Foundation to celebrate the achievements of the charity and Rosie Batty, and to support the charity’s work into the future.

Formulated in close collaboration with Batty and her team, the rebrand strategy brings together the master brand (Luke Batty Foundation) with the campaign brand (‘Never Alone’) to create a unified and action-focused brand that shines a light on family violence.

The new logo design incorporates Luke Batty’s initials, as well as representing both a heart and a sun – symbols of the hope and positivity that Rosie Batty and her campaigners provide. Messaging is brought to life through animation, typographic elements and graphic devices.

Central to the brand’s identity is the colour yellow – a colour associated with warmth, positivity and optimism, that also happens to be Luke’s favourite, according to Rosie.

“It is a true reflection of our ‘Never Alone’ mission; to bring family violence out of the shadows, and into the light. Yellow is more than just a colour. It’s a symbol of our hope for the future.”

The identity will roll out in a staged approach, with a new website coming later in the year.


Client: Luke Batty Foundation 

Rosie Batty

Stewart McMullin

Anastasia Zimsen

Agency: Houston Group

Strategy – Stuart O’Brien and Cara Meade

Account management – Anne-Louise Carlon and Gretel Maltabarow

Design – Alex Toohey, Michelle Whitehead, Dana Rogers and Nathan Wren


Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?