Holler Australia Crafts New Audi R8 ‘Blink Experience’

Holler Australia Crafts New Audi R8 ‘Blink Experience’
SHARE
THIS



Digital agency Holler Australia has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sportscar.

The top speed of the all-new Audi R8 V10 plus is 330km/h—and using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip.

The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs.

The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race. When the race is over, the user can discover highlights of this supercar at a different pace including the 449 kW 5.2-litre FSI V10 engine, LED headlights and the fixed carbon spoiler.

Kevin Goult, general manager of marketing, Audi Australia Pty Ltd, explained, “Innovation is at the heart of the Audi brand, and we’re always looking for new ways to market our vehicles and grow our business in Australia.

“With the Audi R8 Blink experience, we’ve done just that—and created a whole new way to look at performance.”

To experience the all-new Audi R8 for yourself, visit audir8.com.au

Credits:
Client – Audi Australia Pty Ltd
General Manager of Marketing – Kevin Goult
Marketing Manager – Kit Bashford
Senior Executive Digital & Innovation – Josh Boyden
Senior Brand Marketing Executive – Karlien Mcleod
Digital Agency – Holler
Creative Director – Cyril Louis
Art Director – Long Truong
Copywriter – Jonathon Shannon
Designer – Drew Kilpatrick
Lead Creative Technologist – Andre Venancio
Technical Lead – Mike Hazell
Senior Front End Developer – Kiyo Nishimura
Back End Developer – Sesh Varigonda
UX Architect – Matteo Grand
Executive Producer – Michael Griffiths
Producer – Mike Montgomery
Senior Account Director – Trent Ellis
Senior Account Manager – Charlie Wileman
Production Company – Chimney
Director – Johan Polhem
DOP – Tim Tregoning
Producer – Rosie Parker

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine