General Motors Holden (Holden) has announced a new three-year deal with Surf Life Saving Australia (SLSA) which will see the automotive brand become a major partner.
Holden’s support will extend to financial assistance to SLSA, as well as drawing on the company’s national network of over 200-strong dealerships to actively promote key SLSA public safety messages.
The partnership will also see Holden’s Colorado 4WD (pictured below) becoming the official patrol vehicle of SLSA.
Graham Ford, president of SLSA said the partnership represented an exciting alignment of two iconic Australian brands and a significant boost to the organisations ability to help save lives.
“We’re thrilled to welcome Holden as a major partner,” he said.
“Their investment will support our surf lifesavers to respond with assistance in emergency situations through the provision of Holden beach patrol vehicles, which will become a familiar sight for beachgoers across Australia.”
“A recent spate of drowning deaths over the holiday period has highlighted more than ever the need for better public understanding of the risks associated with any aquatic recreational activity,” Ford said.
“Through Holden’s partnership supporting frontline services, we will be able to reach more people with our public safety messaging campaigns and education programs, and that will help save lives.”
Holden chairman and managing director Mark Bernhard said the automotive brand was proud to become SLSA’s newest major partner.
“Safety is our top priority at Holden, and we’re passionate about having a positive impact on local communities, so the chance to support such a vital service and an iconic organisation felt fitting for us,” he said.
“Our Holden Colorado can handle the toughest conditions and loves Australian beaches too, so it’s the perfect support vehicle for hardworking and dedicated lifesaving volunteers.”