Five influential and inspiring Australians have been announced as the inaugural Holden ‘CARstodians’, with the group to front Holden’s campaigns, commencing from July.
The carefully chosen group includes actors Matthew Le Nevez and Claudia Karvan, chef and restaurateur Luke Nguyen, pro-surfer Nikki Van Dijk and fashion entrepreneur Jane Lu.
Holden is excited to step into new territory with the ‘CARstodians’ campaign, as it redefines its brand for today’s Australia and continues to execute its long-term plan to launch 24 new vehicles by the end of 2020, giving Australian customers the best, most advanced, most comprehensive vehicle portfolio in Holden’s history.
Holden’s retail campaigns, comprising a suite of compelling service and technology focused offerings, will take on a new sense of style and sophistication as the company focusses on becoming the most customer-centric automotive brand in Australia.
Speaking on the announcement, Holden’s executive director of marketing, Geraldine Davys, said, “We are thrilled to have Matt, Claudia, Luke Jane and Nikki on board.
“They capture the very essence of today’s Australia – real, clever and bold Australians making their mark here and on the world stage.”
The line-up of talent, referred to collectively as Holden’s ‘CARstodians’, will feature in advertising and customer promotions that focus on customer experience beyond a car’s functional benefits.