Holden Makes “Hard Decision” To Stick By Collingwood After Eddie McGuire Comments

Holden Makes “Hard Decision” To Stick By Collingwood After Eddie McGuire Comments
SHARE
THIS



Car company Holden is maintaining its sponsorship of Collingwood Football Club following Eddie McGuire’s controversial joke about drowning a female journo. However, the funding has been restructured to champion diversity. Half the budget is now put to the footy club’s women’s AFL team and community projects.

Holden chairman and managing director Mark Bernhard said it was a hard decision to make, and one Holden was recently mulling over, but ultimately McGuire’s widely reported comments do not reflect the company as a whole.

“The easy thing to do would be to walk away from Collingwood, the hard road is to stick together and work side-by-side to champion diversity and continue to drive meaningful change,” he said. “That is what we have decided to do; we sponsor Collingwood, not an individual.

“Industries like automotive and sporting codes like the AFL are often viewed as ‘blokey’ and behind the times when it comes to social issues. We now have a chance to take a stronger leadership position. Large organisations such as Holden and Collingwood have an important role to play in reinforcing the values of diversity, equality and inclusion. We can be a stronger force working together.

“Myself, and the entire Holden team, remain firm in categorically rejecting the comments made by Mr McGuire. This was a difficult decision and I sought counsel from friends, family and colleagues. Ultimately, however, our partnership is with Collingwood and the club has a strong record of championing diversity and inclusion. We want to continue to work together because this partnership is about more than just footy.”

McGuire recently made headlines when he and fellow on-air talent joked about drowning chief footy reporter at The Age, Caroline Wilson.

The comments were allegedly made in jest during a charity day at the MCG on the June long weekend Monday called the “Big Freeze at the G”.

The comments were widely condemned by radio stars and industry body MEAA with all involved parties apologising for their comments.

New Holden Collingwood Sponsorship

The restructure means Holden will become a partner of the women’s team, a major partner of the women’s ambassador program and of the grassroots program.

The statement issued by Holden also included the automobile business leveraging Collingwood’s current diversity programs, launch a development and empowerment program for women and a professional development program for women in Holden’s national dealer network.

“Collingwood has a strong record of championing change and diversity,” added Bernhard.

“The club runs a number of fantastic internal and external diversity, equality and community programs, and club CEO Gary Pert is a founding member of the Australian Elite Sports Male Champions of Change Program. These are the values Holden is supporting.

“Holden is proud of its stance and position on diversity, equality and inclusion. We still have work to do but we have made big strides in recent years. For example, we have a paid leave policy for people who are impacted by domestic or family violence, we are introducing a ‘blind CV’ hiring policy to tackle unconscious bias and Holden ranks in the top two for gender diversity across the automotive industry. This is an integral part of what Holden stands for and we believe Collingwood shares these values. We can be a stronger force for change together.”

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]