Holden Makes “Hard Decision” To Stick By Collingwood After Eddie McGuire Comments

Holden Makes “Hard Decision” To Stick By Collingwood After Eddie McGuire Comments
SHARE
THIS



Car company Holden is maintaining its sponsorship of Collingwood Football Club following Eddie McGuire’s controversial joke about drowning a female journo. However, the funding has been restructured to champion diversity. Half the budget is now put to the footy club’s women’s AFL team and community projects.

Holden chairman and managing director Mark Bernhard said it was a hard decision to make, and one Holden was recently mulling over, but ultimately McGuire’s widely reported comments do not reflect the company as a whole.

“The easy thing to do would be to walk away from Collingwood, the hard road is to stick together and work side-by-side to champion diversity and continue to drive meaningful change,” he said. “That is what we have decided to do; we sponsor Collingwood, not an individual.

“Industries like automotive and sporting codes like the AFL are often viewed as ‘blokey’ and behind the times when it comes to social issues. We now have a chance to take a stronger leadership position. Large organisations such as Holden and Collingwood have an important role to play in reinforcing the values of diversity, equality and inclusion. We can be a stronger force working together.

“Myself, and the entire Holden team, remain firm in categorically rejecting the comments made by Mr McGuire. This was a difficult decision and I sought counsel from friends, family and colleagues. Ultimately, however, our partnership is with Collingwood and the club has a strong record of championing diversity and inclusion. We want to continue to work together because this partnership is about more than just footy.”

McGuire recently made headlines when he and fellow on-air talent joked about drowning chief footy reporter at The Age, Caroline Wilson.

The comments were allegedly made in jest during a charity day at the MCG on the June long weekend Monday called the “Big Freeze at the G”.

The comments were widely condemned by radio stars and industry body MEAA with all involved parties apologising for their comments.

New Holden Collingwood Sponsorship

The restructure means Holden will become a partner of the women’s team, a major partner of the women’s ambassador program and of the grassroots program.

The statement issued by Holden also included the automobile business leveraging Collingwood’s current diversity programs, launch a development and empowerment program for women and a professional development program for women in Holden’s national dealer network.

“Collingwood has a strong record of championing change and diversity,” added Bernhard.

“The club runs a number of fantastic internal and external diversity, equality and community programs, and club CEO Gary Pert is a founding member of the Australian Elite Sports Male Champions of Change Program. These are the values Holden is supporting.

“Holden is proud of its stance and position on diversity, equality and inclusion. We still have work to do but we have made big strides in recent years. For example, we have a paid leave policy for people who are impacted by domestic or family violence, we are introducing a ‘blind CV’ hiring policy to tackle unconscious bias and Holden ranks in the top two for gender diversity across the automotive industry. This is an integral part of what Holden stands for and we believe Collingwood shares these values. We can be a stronger force for change together.”

Please login with linkedin to comment

Latest News

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman
  • Advertising
  • Campaigns

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman

Creative digital agency Milkman has helped Lord of the Fries (LOTF) pay homage to two of the fast food outlet’s favourite artists through a series of clever art poster adverts. Milkman re-created the latest album covers of Kanye West and Kendrick Lamar with a LOTR vibe to highlight the brand’s hip-hop roots and its favourite albums […]

A Rapping Horse Stars In Wonderfully Nuts Bingo Ad
  • Campaigns

A Rapping Horse Stars In Wonderfully Nuts Bingo Ad

It’s Friday and has your brain largely racked the cue for the week? Well, B&T reckons Friday’s no better time for some utter nonsense and we’re delivering in spades today with this whacky spot from UK’s The Sun newspaper (fear no, there’s no topless Page threes). The two-minute spot’s via London agency The & Partnership and is flogging […]

by B&T Magazine

B&T Magazine
Keep Left Wins PR Account For Greening Australia
  • Marketing

Keep Left Wins PR Account For Greening Australia

PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint. The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality […]

VMO & Unilever Partner To Launch Streets ‘Talking Ice Cream’ Summer Campaign
  • Advertising
  • Marketing

VMO & Unilever Partner To Launch Streets ‘Talking Ice Cream’ Summer Campaign

In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative assets […]

Dentsu Aegis Network’s The Search Factory Rebrands
  • Marketing

Dentsu Aegis Network’s The Search Factory Rebrands

Performance and data agency iProspect has announced that The Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane. This announcement marks the official launch of the iProspect brand in Brisbane, with the team of 29 adding to their Melbourne, Sydney and Auckland offices, and joining a […]

The 10 Trends For Brand-Consumer Relationships This Year
  • Marketing

The 10 Trends For Brand-Consumer Relationships This Year

Aussies want brands to stand for something that matters and to know there are more social groups than just Millennials, according to a new report. Independent Aussie media agency The Media Store’s 2018 Trend Forecast details the top 10 trends for brand-consumer relationships this year. Helen Karabassis (pictured above), head of research and insights at […]

Australia’s News Media Audience Grows For Second Consecutive Year: emma
  • Media

Australia’s News Media Audience Grows For Second Consecutive Year: emma

News media grew by 2 per cent in 2017 for the second consecutive year, according to the latest emma (Enhanced Media Metrics Australia) data1. In December 2017, 16.9 million people, or 90 per cent of the population (aged 14 and over), read news media across all platforms. Almost three quarters of the population (74 per cent, […]

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
  • Advertising
  • Media

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type

New research from respected marketing science academic professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The mobile edition of Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.