H&M Gives Us A Glimpse Into A Beautiful World Where Everyone Dresses Like David Beckham

H&M Gives Us A Glimpse Into A Beautiful World Where Everyone Dresses Like David Beckham
SHARE
THIS



Ever wondered what a world where everyone dresses like David Beckham would look like? Well wonder no more, with the newest ad spot from H&M.

The Swedish clothing retailer has imagined a world where no matter how many outfit changes he makes, the world over makes the same changes, and it’s actually a little creepy.

In the new commercial, H&M introduces ‘Modern Essentials selected by David Beckham’, marketing these choices as ‘Essentials for Everyone’, literally.

Here it is for all your viewing pleasures:

But in a post Beckham made on his Instagram, you’ll notice it’s not just humans who are dressing like the soccer superstar.

Check out my personally selected menswear for @HM. The #SelectedByBeckham collection is finally in stores and on hm.com

A video posted by David Beckham (@davidbeckham) on

The partnership comes after the roaring success of his bodywear range, which prompted him to go the whole nine yards with his involvement.

In his first campaign director of the shoot Marc Foster, who’s CV includes work on the likes of Monster’s BallQuantum of Solace and World War Z, said Beckham “doesn’t make H&M clothing look good, he makes it look great”, and now he’s making the rest of the world look great too.

Beckham’s wife Victoria also has a good relationship with the Swedes, collaborating with the Swedish high-street giant for the past few years.

Beckham’s son Brooklyn has also snagged a segway into the fashion world, scoring the job of photographer for Burberry’s more recent campaign.

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]