The marketing team behind the latest Hitman game made a strange decision to have pools of fake blood spilling from underneath toilet stalls, however the placement is confusing a few people on Twitter.
Hitman is an action-adventure stealth video game where protagonist Agent 47 has a penchant for silently killing people and stashing them in bathrooms. There have been nine Hitman games within the series, as well as two films.
The adverts have been popping up across the UK, including in female toilets, where the connotation isn’t murder:
Hitman adverts in the girls’ toilets. Not sure this is what they were going for… pic.twitter.com/1uaz4JKUgO
— grace. (@graceblaise) March 5, 2016
Hahaha. I returned to the scene of the crime. pic.twitter.com/V9EiMlLa2c
— grace. (@graceblaise) March 6, 2016
— Jab (@jab50yen) March 5, 2016
— Saint Barbara (@ms45) March 6, 2016
@graceblaise those Tampax ads are a little scary.
— AllYouNeedisLovre (@Lovreisall) March 5, 2016
i know, right? if you leave a puddle of blood that big in a Hitman game, you’re doing an awful job! @graceblaise
— Trilllizard (@trillLizard) March 5, 2016
— James O’Hara (@nextyeardc) March 6, 2016
@graceblaise the worst example of tech marketing being ignorant about women since they named the iPad.
— Chenoe Hart (@chenoehart) March 6, 2016
— Jess Dodson (@girlgerms) March 7, 2016
On reddit the marketing team have been described as “either geniuses or psychopaths” for the blood placements.