B&T’s PR Agency of the Year for 2018, History Will Be Kind (HWBK) has been engaged to support Webjet’s New Zealand operations.
The agency has been tasked with driving creative communications strategy to build the brand’s share of voice and thought leadership in the Kiwi market.
Working across the core consumer remit, the HWBK team will support across public relations, influencer marketing and integrated campaigns.
David Galt, CEO of Webjet OTA, said his team was looking forward to working with HWBK to capitalise on the market opportunity and build a dynamic presence in the region.
“We are thrilled to partner with HWBK and believe their energy, smarts and creativity make them the perfect partner for Webjet as we seek to grow further in New Zealand,” he said.
“Our team was impressed not only with their insights, but also their vision and commitment to delivering great work. We’re looking forward to making history with them.”
HWBK founder Emma-Jane Granleese said Webjet was a welcome addition to the HWBK fold, with travel a fundamental passion point for the team.
“Collectively, there is a huge passion for travel and tourism amongst our team, and we are extremely proud to be working with Webjet,” she said.
“As a true leader and industry innovator, the brand has so many rich stories to tell and tap, and we can’t wait to bring these to life across channels. This partnership comes at an exciting time in our own story too, helping further expand our client base in New Zealand.”