Sydney-based integrated communications agency History Will Be Kind (HWBK) is celebrating a year of rapid expansion, with recent business growth forging the way for another new hire which will see the team reach double digits.
Supporting the leadership team, Kristine Arnott joins HWBK as a senior account manager and brings to the agency more than six years’ experience in public relations and social media for brands such as Hewlett Packard Enterprise, Arnott’s Biscuits, WHISKAS and Skittles.
Arnott will be responsible for day-to-day client and team management, with a focus on integration across disciplines, and helping drive new business growth.
HWBK managing partner Emma-Jane (EJ) Granleese said, “We’re very excited to welcome Kristine and believe she will be a tremendous asset to our team and our clients’ businesses.
“Over the last 12 months we’ve signed up over 20 new clients across a diverse industry mix, from travel and tourism, to innovation and entertainment. Kristine has an excellent track record of delivering outstanding results for top brands and is a natural fit with our agile and multidisciplinary team.”
Founded in March 2014, HWBK is proudly part of The Deepend Group, an independent, digital communications and innovation consultancy group, and operates at the crossroads of content, public relations and social media.
The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).