History Will Be Kind Gets Active With Steptember

History Will Be Kind Gets Active With Steptember
SHARE
THIS



Integrated communications agency, History Will Be Kind (HWBK), continues its winning streak with the announcement of a new partnership with Steptember to help build participation and fundraising figures for the Cerebral Palsy Alliance’s annual charity challenge.

Steptember involves taking 10,000 steps (or equivalent activity) a day in September – a total of 280,000 from 1-28 September. The campaign helps Australians improve their health and wellbeing with friends and families while raising vital funds to support people living with cerebral palsy.

Emma-Jane (EJ) Granleese, managing partner of HWBK, said the team is excited to be getting active with one of Australia’s fastest growing fundraising campaigns.

“The organisation has done phenomenal work to help those living with cerebral palsy which I have witnessed first-hand. Steptember is in its sixth year in Australia and, with our support, its set to raise $5 million and engage over 55,000 participants and 200 organisations.”

“Steptember has a smart and passionate in house team and partnering with them is a great opportunity to do something special.”

HWBK is providing integrated communications strategy support with activity spanning traditional PR and social media plus digital content production. The team is also investing time on a pro bono basis and taking on the Steptember challenge collectively.

Kate Van Der Peer, global manager at Steptember said: “HWBK is hardworking and agile with an excellent reputation in the market. Steptember has seen a steady increase in participation throughout the years, but now we are poised and ready to take it to the next level.”

The latest client win comes off the back of other recent new business partnerships including SEA LIFE Sydney Aquarium, part of Merlin Entertainments Group.

HWBK is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy comprising leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media/Content).

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]