Heineken Gets Shirty At New Google Logo’s Distinct Similarities

Heineken Gets Shirty At New Google Logo’s Distinct Similarities
SHARE
THIS



Yesterday Google revealed its latest hairdo to the world, The new logo and branding has caused a ruckus online with people calling out the tech giant for copying Heineken’s Logo.

As reported in B&T, the new look and feel was the brand’s attempt to make interacting with Google on its various platforms a seamless experience. However Twitter users pointed out Google’s new crooked “e” rips off Heineken’s logo.

google

Google’s new logo

Heineken’s logo

Google Netherland’s Twitter account admitted the similarities, tweeting out “Inspired by the most @heineken_NL”:

Heineken replied:

In other Google news, Sydney-based creative agency AnalogFolk have ‘Googlefied’ 10 famous logos in honour of Google’s rebrand:

tumblr_nu1jinyv3g1qzx1e0o1_500 tumblr_nu1jinyv3g1qzx1e0o2_500 tumblr_nu1jinyv3g1qzx1e0o3_500 tumblr_nu1jinyv3g1qzx1e0o4_500 tumblr_nu1jinyv3g1qzx1e0o5_500 tumblr_nu1jinyv3g1qzx1e0o6_r1_500 tumblr_nu1jinyv3g1qzx1e0o7_500 tumblr_nu1jinyv3g1qzx1e0o8_500 tumblr_nu1jinyv3g1qzx1e0o9_500 tumblr_nu1jinyv3g1qzx1e0o10_500

Logos created by Michael Kleinman (https://twitter.com/metamike) and Josef Wimberger (https://twitter.com/josefwimberger) 

 

Please login with linkedin to comment

PRIA STW Group

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine