Hedgehog Agency Claims Full-service Remit For Global Medical Cannabis Brands

Hedgehog Agency Claims Full-service Remit For Global Medical Cannabis Brands

Start-up Hedgehog Agency has announced it has been appointed as the full-service agency for MGC Pharmaceuticals its subsidiary luxury skincare company MGC Derma.

Hedgehog has also been named the official agency for the Medical Cannabis Council of Australia.

MGC Pharmaceuticals is a global specialist medical-grade cannabis company. Its core business strategy is to develop and supply high-quality cannabinoid-based pharmaceutical products for the growing medical markets in Europe, North America and Australasia.

Global skincare brand MGC Derma uses CBD (an ingredient derived from cannabis) in its products.

Ron Lipsky, manager of business development and international relations at MGC Pharma, said: “I’m pleased to welcome the Hedgehog Agency team on board. They truly believe in our mission to make MGC a global leader in Phytocannabinoid-based medicines.

“They understand our needs as a start-up in the medical space, and their work is always impressive. We’ve got some exciting work coming up and we can’t wait to help grow this important company together.”

Hedgehog was founded 10 months ago by brother-sister duo Ali Berg (creative director) and Josh Berg (managing director).

“We couldn’t be more excited about working with important businesses MGC Pharmaceuticals and MGC Derma,” Ali said.

“We’ve been brought in to help shape the whole brand, from social right through to press and print.”

Josh added: “We’re passionate about educating the public on the role that medical cannabis and cannabidiol play in effectively treating previously unmet medical needs and improving the lives of patients, impacting public health across the world.

“MGC really are changing the world, and it is an honour to join them on their mission.”




Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]