In a major coup for Australian agency Heard, they’ve been appointed global creative agency for FAL Healthy Beverages.
The agency has been given the highly creative task of launching the Saudi Arabian FMCG giant and their coconut based brands into the Australian and US markets.
Coco Joy, a brand new all natural coconut water will be the first to launch. Heard worked closely with Disney, USA to launch Coco Joy at the premier of their new feature film, ‘Planes, Fire and Rescue’ in Los Angeles on July 15th.
For Heard, it’s their second global account win in the past few months. For FAL who are a global corporation that produces products that replenish and enhance from a natural base, it will be their first Coconut based Brand to launch and the first to launch into the US market.
While Paul Heard, Managing Director and founder of Heard attended the Coco Joy launch along with Tim Xenos FAL Global CEO, activation activity for the launch and the global digital campaign has been created and coordinated from the Sydney office. This is ahead of the new Heard Los Angeles office, which will be open for business in the next couple of months.
Paul Heard, Managing Director and Founder, Heard said: “Heard was honored when FAL selected it as its global creative partner. In working with Disney and BuzzFeed globally to launch Coco Joy into America, via Disney: Planes Fire & Rescue, FAL have provided Heard with an opportunity to showcase Australia’s great creative and advertising skill on the world stage.
“As marketers, we must be genuine in communicating the true nature of brands and products and provide useful platforms for consumers to evaluate to make up their own minds. They will no longer be told, they are driving their own choices and decisions. We continue to learn and support consumers by communicating for brands that are true to consumers.”
Tim Xenos, FAL Healthy Beverages, Global CEO said: “American and Australian consumers are craving beverages like Coco Joy, healthy, natural, tasty and replenishing, and made of pure ingredients with no additives. With its unique coconut-base, there is nothing like Coco Joy on the market, and now consumers have a healthier product that they can bring into their homes for their families. With a full range of coconut-based products, including coconut ice cream, oil and milk to follow, this is an exciting time for FAL globally.”
Heard has also secured a major digital campaign with Buzzfeed USA that will run throughout July and August, driving promotional activity across every state in the United States.