Healthcare Agency Ward6 Acquires McCann Health

Feel free to use this image, just link to www.SeniorLiving.Org for the photo credit.
SHARE
THIS



Healthcare agency Ward6 has announced the acquisition of McCann Health Australia, making the new entity arguably the leading healthcare communications group in the country.

The businesses will continue to act as separate companies/brands and will be firewalled to maintain client confidentiality.

Stuart Black, group CEO of Ward6 and McCann Health Australia, said: “Most agencies that start as independents in Australia sell out to one of the multinationals – we wanted to do the opposite.

“I’m incredibly proud of the leadership team at Ward6, and now we have an opportunity to grow the McCann Health Australia brand into an even stronger offering for our clients.

Stuart Black

Stuart Black

“We feel like this purchase allows us to do what we set out to achieve 10 years ago when we started the company: raise expectations in terms of what a healthcare agency can provide, both strategically and creatively.

“That is our mission, and as far as we’re concerned, we’re only just getting started.”

Graeme Read, president of McCann Health Asia Pacific, said: ‘This is a strategic decision to strengthen our agency and offer in Australia.

“The sole purpose is to build on our creative prowess and global connectivity with strong, local, entrepreneurial know-how and agility.

Graeme Read

Graeme Read

“It represents the best of both worlds and makes us stronger and smarter to the benefit of clients.

“The Australian agency will remain a vital affiliate in our global McCann Health network, recognising that this country is a key market for many of our global clients, and that locally-based clients value access to the tools, resources and global experience that McCann Health continues to have at its disposal.”

 

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]