Queensland PR agency, Haystac Brisbane, is celebrating a fruitful first half of the year with the addition of a raft of new clients expanding its existing portfolio of both local and national brands. New clients include Subway, Youi Insurance, Sigma Pharmaceuticals, Bundaberg Brewed Drinks and Capilano Honey.
Tasked with supporting Subway’s annual Surf Series and launching the brand’s new multigrain wrap offering to Aussie consumers, Haystac has also been awarded the ongoing PR retainer for the leading sandwich and sub chain.
The partnership with Subway was closely followed by the announcement that leading Australian pharma company, Sigma Pharmaceuticals, would be enlisting the services of the Brisbane team to help promote the professional services offering in Amcal and Guardian Pharmacies nationwide.
Sigma Pharmaceuticals spokesperson Rachel Kosmala said the business selected Haystac as an retained agency partner based on their solid background in health PR and obvious understanding of the consumer health market.
“Haystac impressed us with their in-depth knowledge of the health landscape, highly creative thinking and sound strategic understanding where we want – and need – to position our Amcal and Guardian Pharmacy brands in the consumer marketplace,” she said.
“We’ve seen some tremendous results so far, including a highly successful campaign during Coeliac Awareness Week, and we’re excited to see what else they’ll bring to the table as 2016 progresses.”
Youi Insurance and Capilano Honey also joined the Haystac fold with both brands engaging the agency to assist with corporate and brand strategy, while Bundaberg Brewed Drinks will embark on consumer facing campaign activity commencing in July.
Head of Haystac Brisbane Haylie Marchant (pictured above) said the wins were down to hard work, tenacity and a strong reputation in the Brisbane market.
“Several of our leads have come through word of mouth recommendation, which is testament to the professionalism, ability and creativity of the team,” she said.
“We’re delighted to be working with some of the country’s leading brands in the health, FMCG, food and finance sectors, and we’re looking forward to seeing further successes for Haystac Brisbane throughout the rest of the year.”