“Hayne Plane” Marketing Juggernaut Takes Off With First US Deal

“Hayne Plane” Marketing Juggernaut Takes Off With First US Deal
SHARE
THIS



Newly contracted NFL star Jarryd Hayne has landed his first major US contract signing with sportswear retailer Under Armour. The move on the weekend follows on from his fromer NRL team, the Parramatta Eels, revealing its plans to cash-in on Hayne’s recent move to the States.

What the apparel deal will actually amount to in dollars for Hayne is unclear but he joins some serious US sports stars already on the Under Amour roster including the world’s number one golfer Jordan Spieth, NBA star Stephen Curry and NRL quarterback Tom Brady.

Spieth_British_landing

Hayne, who reportedly said he was tiring of the media fuss around him, told Nine’s Today show of his deal: “This happened over the course of a couple of months going back and forth. It was great to get the deal done.”

$_12

Meanwhile, Hayne’s former NRL club, the Eels, have come to an agreement regarding his nickname the “Hayne Plane” which is being used on a raft of apparel alongside his new 49-er’s number “38”. The Eels – who spent last year’s off-season training with NFL teams in the States – are reportedly planning on taking a league game to San Francisco next year.

When Hayne’s deal was confirmed early last week, Aussie sports sponsorship expert, Jack Watts of Bastion EBA, told B&T that Hayne would add significant “0s” to any contract with his new high profile in the US.

“Given his status in America now the price tag will go up significantly and what a brand used to partner with Jarryd Hayne for will be significantly more now that he has global reach. His management will now be looking at endorsement deals both here and in America,” he said.

“It’s been reported he could earn as much as $US12 million but that depends on how he plays – is it all a fad? Will he be sitting on the bench for the whole season? That will determine how quickly people lose interest in him and how relevant he remains. But if he captures the imagination of the local American domestic market then the skies the limit because that’s where the real money is, those big US brands with lots of money to spend,” Watts said.

 

 

 

 

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]