Havas Group To Acquire Digital Conversion Specialist Catchi

Havas Group To Acquire Digital Conversion Specialist Catchi
SHARE
THIS



Havas Group has announced the acquisition of Catchi, a digital conversion rate optimisation (CRO) specialist across Australia and New Zealand.

The company has a collective 50 years’ domestic and international experience across its team, helping businesses to optimise their digital channels and convert their website visitors into leads and sales.

Catchi was founded in 2013 in Auckland by digital marketing experts Cornelius and Linda Boertjens before expanding to Australia in 2015 in Sydney and Melbourne under the leadership of Michaela Aguilar.

The business now has a team of over 15 consultants and technical experts across the trans-Tasman, with a client portfolio that includes ANZ, Genesis Energy, Southern Cross Health Society, Ticketek, Air New Zealand, Fairfax Media, Les Mills International, Foxtel, Aussie, and Energy Australia.

In addition to CRO, Catchi’s core services include personalisation, digital analytics and insights, and technology consultancy and implementation.

Havas Group CEO Yannick Bolloré said: “The acquisition of Catchi forms part of an ongoing strategy to ensure that we are able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market through our Village model.

“I am delighted to welcome the team to the Havas Family.”

Anthony Freedman, chairman of Havas Group in Australia and New Zealand, added: “We are delighted to welcome Catchi on board as leading experts in their field.

“Their understanding of the role that technology can play in delivering more effective digital marketing solutions is a natural fit and extension to our current capabilities.

“We remain committed to being Australia’s most progressive marketing communications company, blending market-leading creative thinking with state-of-the-art marketing science.

“We will continue to develop both capabilities by attracting top talent, developing new capabilities and acquiring companies who are leaders in their field.”

Boertjens said: “This is a very exciting milestone for Catchi. We have been proud to deliver consistently strong and tangible results for so many clients, and provide great value and insights that businesses have been able to take advantage of to make their marketing budgets go further.

“Now we have an opportunity to take our business to the next level by being able to access Havas’ global client network and expertise, which will also benefit our current clients.

“We’re thrilled to join forces with the Havas Group and become part of its progressive offering, helping to deliver even greater efficiencies and impact on clients’ marketing activities.”

Photo (L-R): Linda Boertjens, Cornelius Boertjens, Michaela Aguilar, Rogan Gilhespe

Please login with linkedin to comment

Catchi havas group

Latest News

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K
  • Media

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K

Channel Nine was again the victor on a quietish night of TV last night with programs most noticeable for their lack of an audience. Seven’s dating show Take Me Out has struggled since launch and had its lowest audience ever last night, managing 503,000 and down 17 per cent since its debut. Another problem for Seven is 800 Words, managing just 459,000 […]

by B&T Magazine

B&T Magazine
WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
  • Campaigns

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning. If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil. You would also know that […]

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell
  • Media

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell

One of the UK’s most prestigious mastheads, The Financial Times, has been forced to apologise to Sir Martin Sorrell after it included the former WPP boss in an article about disgraced CEOs. Sorrell stepped down from the company he created after 33 years in April amid allegations of financial impropriety and unsubstantiated reports he’d used company credit […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Launches Specialist Government Solutions Division
  • Media

Dentsu Aegis Network Launches Specialist Government Solutions Division

Dentsu Aegis Network (DAN) has launched a new division providing specialism and expertise in Government marketing and communications in Australia. Based in Canberra, DAN Government Solutions will leverage the extensive power of the Network nationally to deliver strategic outcomes for Federal, State and Local Government clients across the country focused on opportunities outside the scope […]

Ten Unveils Trailer For New Dating Show ‘Blind Date’
  • Media

Ten Unveils Trailer For New Dating Show ‘Blind Date’

Network Ten certainly isn’t bored of the dating genre just yet, today unveiling a first trailer for its version of the UK television phenomenon Blind Date. Playing cupid, comedy superstar and Blind Date host Julia Morris (pictured above), will be at the helm to help would-be suiters search for their ideal partners. Each week, one single […]

by B&T Magazine

B&T Magazine
The Star Entertainment Group Unveils New Marketing Management Team
  • Marketing

The Star Entertainment Group Unveils New Marketing Management Team

The Star Entertainment Group has announced a marketing structure and direction, under the leadership of chief marketing officer, George Hughes. A major initiative for an organisation with a market cap of around $5 billion, it reflects the shift to a cohesive and coordinated marketing approach for the Group’s three owned and operated properties, The Star Sydney, […]