Independent agency Hatched Media has today announced the merger and acquisition of fellow independent FRANk Media.
FRANk, which was established in 2000 and is owned and run by industry veteran Martyn Thomas, has transitioned all staff and clients across to Hatched to bolster the overall agency offering under the one roof.
Hatched founder and owner Jack Byrne (pictured above, left) said he has long admired Thomas (pictured above, right) and the FRANk team’s approach to its clients’ business.
“Not only will their experience and strong strategic offering across communications be a welcome addition to the current offering, but culturally we are naturally aligned due to the high value we place on our people and level of care to our clients, which has ensured a seamless transition as a merged entity thus far,” he said.
Thomas said he was thoroughly delighted to have joined forces with such a like-minded company.
“Hatched is a very special and talented company that all of us at FRANk are now proud to be part of,” he said.
“Jack and his team are down to earth, honest, trustworthy, forthright, open, and candid… all very FRANk”
Hatched will be adding FRANk’s staff and current client list, which includes American Tourister, High Sierra, IXL Home, Lifestyle Communities, Movember, Luna Park (Melbourne), Lipault Paris, Sub Zero & Wolf, St John Ambulance (Victoria and NSW) and Sumitomo Rubber to the current list of clients, which include Automotive Brands Group, Dairy Australia, Sensis (Yellow Pages and White Pages), Fernwood Fitness, Dennis Family Homes, Strike Bowling, Henley Homes, Village Cinemas, Hairhouse Warehouse, Boost Juice, Capi Sparkling, and CBUS Property.