Almost Half the Planet Set To Tune In For Football’s World Cup

Almost Half the Planet Set To Tune In For Football’s World Cup
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There may be simmering threats of a boycott to the upcoming Football World Cup in Russia in June, but a new study has found the global footy fans will be tuning-in to the tournament in their droves.

Consumer data firm GlobalWebIndex surveyed over 80,000 people from 40 different countries and found 47 per cent of respondents said they planned to watch the month-long tournament either on TV or via the internet.

The results are certainly good news for Aussie broadcasters SBS and Optus Sport. SBS will host all the Aussie matches live and free, while Optus has all 64 matches via a subscription model.

According to the survey, 55 per cent of men intended to watch the World Cup either on TV or the internet, while 37 per cent of women said they’d tune in, too.

Of the European respondents, 47 per cent said they’d be watching the games in Russia while only a quarter admitted they ever watched the English Premier League.

The apps that will be most used by World Cup viewers in Europe are YouTube (90 per cent), followed by Facebook (76 per cent), WhatsApp (65 per cent), Facebook Messenger (49 per cent), Instagram (48 per cent) and Twitter (39 per cent).

 

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Optus SBS World Cup

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