Guzman y Gomez Grants Aussie Backpacker’s Burrito Bowl Wish By Flying Him Home

Guzman y Gomez Grants Aussie Backpacker’s Burrito Bowl Wish By Flying Him Home
SHARE
THIS



An Aussie backpacker’s clever social media campaign efforts have resulted in his wish of returning home to devour a Guzman y Gomez (GYG) burrito bowl coming true.

Cal Ryan (pictured above), who is currently backpacking through London, wrote a post on GYG’s Facebook page last week complaining about the Mexican fast food chain’s non-existence in Europe, and that he had not tasted GYG’s goodness for six months.

Cal Ryan's Guzman y Gomez Facebook post

Ryan, who works in media, started a campaign and hashtag to get GYG to #BringCalHome for a burrito. GYG challenged Cal to get 3,000 comments and 1,000 shares on his Facebook post, and the company would fly him home.

And sure enough, Ryan achieved the goal set out by GYG… in less than 24 hours.

“On November 30th, Cal will be at our 100th restaurant celebration and Free Burrito Day in Burleigh Heads, which is a lot closer to Mum and Dad’s than London is! He’ll also get a free family lunch at Albany Creek!,” a website post by GYG said.

It’s perfect timing for Ryan, whose brother and his fiancé had a baby two weeks ago, and his best friend’s 21st birthday party is on 8 December, which GYG has said it will make sure he attends.

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]