Guzman y Gomez Announces 38 Locations, Makes Drive-Thru Burritos A Reality

Guzman y Gomez Announces 38 Locations, Makes Drive-Thru Burritos A Reality
SHARE
THIS



Healthy Mexican, Guzman y Gomez, will open 38 new restaurants around Australia over the next 18 months, of which 24 will be drive-thrus.

The move comes as part of Guzman y Gomez’s push to reinvent fast food for the 21st century and meets strong consumer demand for the drive-thru restaurants. A recent post on GYG’s facebook page of drive-thru signage organically reached over 600k people, attracted 6k comments and 400 shares from customers across Australia wanting to know if their suburb was next in line.

GYG founder and managing director, Steven Marks said, “Our customers have spoken and we’ve listened. We’re so pleased to be announcing 38 new locations around Australia. GYG is here to shake up fast food and we’re showing customers they don’t have to compromise on quality for the sake of convenience and speed. Hello GYG drive-thrus!

“We have some exciting plans for our drive-thru restaurants and look forward to introducing these to our customers over the coming 12-18 months.

Guzman y Gomez opened its first drive-thru in 2015 in Nerang, Queensland and added two more in 2016 in Bakewell (NT) and Albany Creek (QLD).

GYG’s new partnership with Caltex will see the opening of four new pilot restaurants across VIC and NSW — two with drive thru facilities — and the potential for additional locations after the trial. The new Caltex restaurants will provide a full Guzman y Gomez restaurant experience with the entire menu offering. Marks added; “We pride ourselves on giving our guests the best experience possible, so we’re putting our own crew into each Caltex store to ensure our food and customer service is of the same high standard you’ve come to expect from GYG.”

The news follows hot on the heels of Guzman y Gomez being named the quick-service restaurant of the year at the The Roy Morgan Research Customer Satisfaction Awards.

“We’re not slowing down. From menu innovation and new product launches to using technology to deliver healthy Mexican food to even more Australians, 2017 is going to be a massive year for us so watch this space,” concluded Marks.

Confirmed store openings for 2017 include:

  • South Yarra VIC — Caltex
  • Tullamarine VIC — Caltex Drive- thru
  • St Ives NSW — Caltex
  • Werrington NSW — Caltex Drive-thru
  • Belmont WA
  • Gungahlin ACT
  • Toowoomba QLD
  • Acacia Ridge QLD — Drive-thru
  • Maroochydore QLD — Drive-thru
  • Springfield QLD — Drive-thru
  • Capalaba QLD — Drive-thru
  • Burleigh Heads QLD — Drive-thru
  • Bendigo VIC — Drive-thru
  • International Convention Centre (ICC) Darling harbour NSW
  • Coffs Harbour NSW  — Drive-thru
  • Hoxton Park NSW — Drive-thru
  • Marsden Park NSW — Drive-thru

Please login with linkedin to comment

experian

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine