GTI Tourism To Represent Texas Tourism In Australian And New Zealand Markets

GTI Tourism To Represent Texas Tourism In Australian And New Zealand Markets
SHARE
THIS



Tourism marketing, PR and representation agency GTI Tourism, has been appointed, effective immediately, as the Australian and New Zealand representative office for Texas Tourism following a competitive pitch.

As Texas Tourism’s representative in the Australian and New Zealand markets, GTI Tourism will be responsible for raising the profile of the destination amongst the travel industry and consumers, and ultimately to further grow visitor arrivals to Texas.

Founder and managing director of GTI Tourism, Sarah Anderson said Texas ticks the boxes for Australian and New Zealander travellers wanting a diverse travel destination beyond the typical tourist hot spots.

“We are seeing a real desire amongst Aussie and Kiwi travellers for destinations offering a genuine, local travel experience and Texas offers that in abundance,” Anderson said.

“Texas is incredibly diverse and appeals to so many different types of travellers so we will work closely with our industry partners to create urgency to visit.”

GTI Tourism will be off to a flying start with plans for a Texas Tourism sales mission in December already underway, as well as exhibiting at the Visit USA roadshow in February 2017.

Director of Texas Tourism, Brad Smyth said, “Travel to Texas by Australian and New Zealand travellers has grown over recent years attributing this partly to the increase in direct flights making Texas easier to get to and a real gateway to the USA.

“While the USA had solid visitor growth from Australia in 2015 with an 11 per cent increase in comparison to 2014, Texas actually saw a 57.5 per cent increase in Australian visitors for the same period and this is something we are determined to build on further.

“In 2015 we saw Australians inject US$121 million in direct spending into Texas with an average stay of 8.3 nights. By partnering with GTI Tourism we plan to continue along this path working towards a forecasted visitation increase of 44.4 per cent by 2020.”

Air New Zealand currently offers a direct fight service from Auckland to Houston, and Qantas flies daily from Sydney to Dallas/Fort Worth International Airport creating easy connectivity to the destination.

In addition to travel trade relations, GTI Tourism will also roll out an integrated marketing, PR and social media strategy, working closely with key partners such as airlines, Brand USA and other tourist boards to increase visitation to Texas and strengthen the brand amongst consumers within Australia and New Zealand.

Texas Tourism is GTI Tourism’s fifth new business win since the start of the year and the contract is effective immediately, taking GTI Tourism’s USA client portfolio to three.

Please login with linkedin to comment

2CH texas tourism

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Marketing
  • Technology

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Advertising
  • Marketing
  • Media
  • Opinion
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Opinion

by B&T Magazine

B&T Magazine
Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]