GroupM Generates $140,000 For UnLtd Charities

GroupM Generates $140,000 For UnLtd Charities
SHARE
THIS



GroupM employees across nine agency offices in Sydney, Melbourne, Adelaide and Brisbane, stopped work for their annual ‘Power of One’ day last Friday – to spend time giving back and raising funds for UnLtd charities.

The agency network came together to generate over $140,000 in value – all in one day.

Sarah Crowley, GroupM’s HR and talent manager, said employees were given the choice to participate through:  skilled volunteering, unskilled volunteering or pay-to-play events.

“This year we pulled out all the stops to provide our teams with a range of ways to get involved, have fun and contribute to our industry’s mission to undo youth disadvantage,” said Crowley.

“Power of One Day is about us putting our values into action, and strengthening our team spirit for an amazing cause. We get great things done when we act with the ‘Power of One’.”

UnLtd general manager Carol Morris said they built highly measurable social impact targets, and an emphasis on delivering value to charities, into this year’s program.

“Through working on a deeper leve with our charities, we’ve been able to identify very specific needs and ways in which our industry can best provide vital skills to assist.

“We set GroupM the challenge of delivering on specific projects and campaigns for some of our highest need youth charity partners. Being able to see how their work was making a direct social impact was a powerful motivator for staff,” said Morris.

Some of the 20+ projects delivered included:

  • The Reach Foundation in Surry Hills has space to lease out to corporates for events, but the venue was in dire need of some cosmetic upgrades and new equipment. The GroupM crew combined their powers to scope out the venue, created design concepts, and got to work on redecorating the space for the Reach team to now commercialise much more effectively.
  • Young girls from the SISTER2sister program are in desperate need of a smiling face, some TLC and pampering by other female role models.  GroupM sent 15 women to engage with these girls, do their hair, nails, makeup and spend quality time with them at a group picnic event.
  • The Pyjama Foundation has a waiting list of volunteers to assist foster children improve their literacy and numeracy levels, but not enough funds to cover the cost of screening and training these people.  GroupM’s strategic minds were put to work, to create innovative solutions to address this.
  • For OzHarvest, providing meals for young homeless people is an ongoing challenge. On Power of One Day, 30 GroupM employees stepped up and went to work in the kitchen to prepare thousands of meals to be distributed to young people in need last Friday night.

The UnLtd charities supported on the day included:  Sister2Sister, Weave, Youth off the Streets, Sylvanvale, The Reach Foundation, OzHarvest, Be Centre, The Pyjama Foundation, Teen Challenge SA, Raise, The Salvation Army Project 614 in Melbourne and Hear for You.

Please login with linkedin to comment

Criteo

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine